Tag: Fresh Thinking

  • Your customers should understand sustainable refrigeration just enough to care

    First published in Fresh Thinking July 2015 The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure…

  • Sustainable Refrigeration: Tips for simplifying a complex topic

    First published in Fresh Thinking July 2015 In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration. This third installment provides tactics for clear, simple, and compelling communication — as well as tips to avoid…

  • Just Because It’s Difficult Doesn’t Mean We Shouldn’t Try

    First published in Fresh Thinking June 2015 This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because…

  • Natural Refrigeration is a Challenging Sustainability Issue for Consumers

    First published in Fresh Thinking June 2015 This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good…

  • Future-Proof Your Refrigeration

    First published in Fresh Thinking June 2015 People ask me all the time if the EPA is ever going to get off their backs about the refrigerant they use. My answer is always the same: The only way that will happen is if the industry stops using refrigerants that harm the environment. For the first time…