Tag: refrigeration systems

  • The NASRC Wins Award from the Small Business Environmental Assistance Program

    SBEAP award

  • Certainty is Better Than Nothing

    First published in Frozen & Refrigerated Buyer Magazine August 2015 The Environmental Protection Agency announced two final rules on July 2, finally putting to rest the angst and uncertainty of equipment manufacturers who have been so vocal about their hardships during the past year. Supermarkets now have a clearer roadmap to guide their refrigerant choice,…

  • Your customers should understand sustainable refrigeration just enough to care

    First published in Fresh Thinking July 2015 The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure…

  • Sustainable Refrigeration: Tips for simplifying a complex topic

    First published in Fresh Thinking July 2015 In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration. This third installment provides tactics for clear, simple, and compelling communication — as well as tips to avoid…

  • 608 Compliance Rests on Shaky Foundation

    First published in Frozen & Refrigerated Buyer Magazine July 2015 How much R-22 is really in your racks? It may be a lot less than you’re claiming, and that could spell big trouble. The relationship between the Environmental Protection Agency and the Section 608 regulated community is nor­mally anything but agreeable. Yet in one respect,…

  • Just Because It’s Difficult Doesn’t Mean We Shouldn’t Try

    First published in Fresh Thinking June 2015 This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because…

  • Bidding Adieu to R-22

    First published in Frozen & Refrigerated Buyer Magazine June 2015 But which new refrigerant, and when? Competing goals lead to indecision. Now that the Environmental Protection Agency has finalized the country’s R-22 phaseout plan, super­market refrigeration teams are trying to come to some conclusions about when and how to get out of R-22. The decision has…

  • Future-Proof Your Refrigeration

    First published in Fresh Thinking June 2015 People ask me all the time if the EPA is ever going to get off their backs about the refrigerant they use. My answer is always the same: The only way that will happen is if the industry stops using refrigerants that harm the environment. For the first time…

  • Tips For Obtaining Utility Incentives

    First published in Accelerate America Magazine June 2015 Here’s some advice for supermarkets on how to go about seeking incentive funding from utilities for natural-refrigerant projects. Accelerate America: Do you expect that utilities  around the U.S. will provide incentives for various supermarket systems that employ natural refrigerants? Keilly Witman: Yes, we’’ll see this happen over the…

  • Centralize Refrigeration Management

    First published in Frozen & Refrigerated Buyer Magazine May 2015 Store level programs can hide huge dollar losses from refrigeration leaks. People often ask me to name the single most effective way to cut supermarket refrigeration leaks, based on my time heading up the EPA’s GreenChill Partnership. My response usually surprises them: Your first priority…