Author: kwrms

  • The NASRC Wins Award from the Small Business Environmental Assistance Program

    SBEAP award

  • NASRC Joins Climate and Clean Air Coalition

    The action-oriented nonprofit continues to expand its influence in retail refrigerant sustainability SANTA CRUZ, CA (September 6, 2016) – The North American Sustainable Refrigeration Council (NASRC) has joined the Climate and Clean Air Coalition (CCAC), further positioning itself to drive the change necessary to create a more level playing field for natural refrigerants. “The NASRC…

  • ‘Someone Else’ Has to Be Us!

    First published in Frozen & Refrigerated Buyer Magazine October 2015 A new non-profit group, including Whole Foods and several vendors, aims to work together to hasten the spread of natural refrigerants.   A few weeks ago, a group of environ­mental leaders in supermarket refrigeration formed a new non-profit group called the North American Sustainable Refrigeration…

  • CA Proposal to Subsidize Low GWP Refrigerant Technologies & Training

    For those of you in CA … please attend a public hearing to support the proposal to offer incentives to use low GWP refrigeration technology and equipment. The money will also support service technician training for natural refrigerants! The CA Air Resources Board, the CA government agency that regulates refrigerants (among other things), has put forward…

  • Certainty is Better Than Nothing

    First published in Frozen & Refrigerated Buyer Magazine August 2015 The Environmental Protection Agency announced two final rules on July 2, finally putting to rest the angst and uncertainty of equipment manufacturers who have been so vocal about their hardships during the past year. Supermarkets now have a clearer roadmap to guide their refrigerant choice,…

  • Your customers should understand sustainable refrigeration just enough to care

    First published in Fresh Thinking July 2015 The difference between mediocre communication and compelling communication lies in your message’s credibility, appeal, relevance, and distinctiveness. However, just like in refrigeration, when you fail to look at the whole picture, you wind up changing certain elements only to bring others out of whack. You lower your head pressure…

  • Sustainable Refrigeration: Tips for simplifying a complex topic

    First published in Fresh Thinking July 2015 In Parts I and II of the series on sustainability and refrigerants, I listed some of the reasons why it can be difficult to communicate with grocery shoppers about sustainable refrigeration. This third installment provides tactics for clear, simple, and compelling communication — as well as tips to avoid…

  • 608 Compliance Rests on Shaky Foundation

    First published in Frozen & Refrigerated Buyer Magazine July 2015 How much R-22 is really in your racks? It may be a lot less than you’re claiming, and that could spell big trouble. The relationship between the Environmental Protection Agency and the Section 608 regulated community is nor­mally anything but agreeable. Yet in one respect,…

  • Just Because It’s Difficult Doesn’t Mean We Shouldn’t Try

    First published in Fresh Thinking June 2015 This is the second article in a three-part series on sustainability and refrigerants. In part I of my series on communicating about sustainability in refrigeration with consumers, I discussed why it is difficult to make refrigeration relevant to stores’ consumers. Notice I said difficult – not impossible. Just because…

  • Natural Refrigeration is a Challenging Sustainability Issue for Consumers

    First published in Fresh Thinking June 2015 This is the first article in a three-part series on sustainability and refrigerants. In this day and age, most supermarket companies recognize that their customers care about the environment and their communities. Customers want to spend their money at businesses that share those values. They want to feel good…